media strategy

My strategy will be to have small but good media coverage first 1 month. If the media like to speak to me during that time they are welcome but i will not use my PR company much the first month. At the end of the second month I will finish the running part and start the cycling. Then I will put the PR system in action. And the media coverage will increase from there to the finish. And then again after the 10 week period that Guinness takes to analyse my data giving me the certificate.